PROMOTIONAL PRODUCTS

IN PROMOTIONAL MARKETING, GETTING THE ATTENTION OF YOUR CLIENTS, PROSPECTS, AND TARGET AUDIENCE ARE ESSENTIAL. ONE OF THE STRATEGIES THAT CAN BE ADOPTED IS THE USE OF PROMOTIONAL PRODUCTS.

What is Swag?

Promotional products are useful everyday items that are customized by a

brand in a bid to raise awareness and get the attention of their clients,

prospective customers, and target audience. These products are usually

branded using the brand’s trademarks like its name, logo, or slogan.

Swag can go a long way in promotional marketing.

Brand Visibility

The use of promotionals can significantly

improve your brand’s visibility. These items can get to places you may never get to. A survey reveals that 89% of people who got promotional items can recall the brand’s name. That’s quite a high number compared to the statistics on other methods of advertising.

Brand Exposure

TV adverts are great. So are newspaper and magazine ads. But they do not have as much effect as promotional items. A recent study reveals that only 53.5 % of people who read newspapers and magazines can recall the name of the advertiser or brand. In the case of promotional products, a whopping 76.1 percent can remember the brand name. Even TV ads are quickly forgotten. But promotional products are different in that they stay with the receiver. They use these items daily. There is a remembrance of your brand every day. That’s enough t

Low-Cost-Effective Marketing

Imagine achieving more success than someone who runs weekly or daily TV ads using a one-time item. That’s Promotionals for you. The cost of Promotionals is not recurring, like many other methods of advertising. For TV ads and various other methods, you have to put in the money recurrently. Promotionals however, are produced once and stay with the receivers for an extended period. By the time your trademarks wear out on the products, it’s already imprinted in the mind of your audience. Promotionals cost less but can achieve more.

Emotional Business Card

A promotional product is like an emotional business card. You do not have to convince people to collect them. Everyone loves gifts. So when you give out a promotional, it’s the same as giving out a business card. The only difference is that they receive it willingly and also show it to someone else while using it.

Builds Trust, Love, and Loyalty

A promotional product makes the audience think that your brand has them in mind. It builds excellent qualities like trust, love, and loyalty. These are qualities on which long-lasting relationships are built.

Kitchen Items

These could include cups, mugs, flasks,

water cans or bottles, etc.

Clothing Accessories

People wear clothes and associated accessories every day. Examples are shirts of various kinds, caps, sashes, socks, bags of different sorts, brooches, hoodies, etc.

Gadget Accessories

People use gadget accessories every day—accessories like portable chargers, audio gadgets like headsets and speakers, USB, power banks, etc.